The Origin Story
THE Movement Begins Here.
One late night. One epiphany. One idea that changed everything.
Heath's Story
An Idea Born in tHE Night
01 · The Epiphany
I've been a graphic designer since 2007, but one late night I woke up with an epiphany, an invention that's all about the heart. A global movement to unite hearts around the world through corporate events and fundraisers.
02 · The Symbol
Creating a movement every organization and every individual can relate to. The symbol is simple. A pocket t-shirt. The pocket always sits over the heart.
03 · The Revelation
What if the pocket was removed... revealing artwork underneath... revealing what is truly inside... What's In YOUR Heart.
04 · The Spark
That single idea became the spark that started What's In YOUR Heart™. I spent years creating mockups until technology finally caught up. Now the movement begins.
"This brand is much bigger than marketing. It is about wearing your story. Sharing your truth."
— Jeremy Heath Hardin
THE Pocket Always Sits Over tHE Heart
The Pocket Story
01
tHE Pocket
Every t-shirt has one. It sits directly over the heart. A simple piece of fabric most people never notice.
02
Remove It
What if the pocket was removed? What would be revealed? What lives beneath the surface, over the heart?
03
What's Underneath
Artwork. Story. Truth. Mission. Values. What's truly inside — what is genuinely in YOUR heart — revealed for the world to see.
That single idea became tHE spark that started
What's In YOUR Heart?™
Why Every Heart Matters
The Vision
This movement was built on the belief that every culture, every language, every person carries something profound inside. Our job is to create the space for that story to be told.
Why Every Culture Matters
Every culture on Earth has its own expression of love, community, and heart. This movement celebrates that diversity and builds bridges through the one language we all share, the human heart.
Why Every Language Matters
You don't need words to understand heart. But when people speak their truth — in any language — the world becomes richer, more connected, more alive.
Why Every Person Has Something In Their Heart
No matter your background, your story, your beliefs, you carry something powerful inside. This movement creates space for every person, every organization, to share it.
The Future Vision
Corporate Heart Collections in every country. Fundraising that crosses borders. Events that unite strangers. A Wall of Hearts that maps the global movement in real time.
Now tHE Movement Begins.
Join thousands of organizations around the world who are wearing their story, sharing their truth, and living ALL HEART. LESS FACE.™