The Origin Story
THE Movement Begins Here.
One late night. One epiphany. One idea that changed everything.
Jeremy's Story
An Idea Born in tHE Night
01 · The Epiphany
I've been a graphic designer since 2007, but one late night I woke up with an epiphany — an invention that's all about the heart. A global movement to unite hearts around the world through corporate events and fundraisers.
02 · The Symbol
Creating a movement every organization and every individual can relate to. The symbol is simple. A pocket t-shirt. The pocket always sits over the heart.
03 · The Revelation
What if the pocket was removed... revealing artwork underneath... revealing what is truly inside... What's In YOUR Heart.
04 · The Spark
That single idea became the spark that started What's In YOUR Heart™. I spent years creating mockups until technology finally caught up. Now the movement begins.
"This brand is much bigger than shirts. It is about wearing your story. Sharing your truth."
— Jeremy Heath Hardin
Why This Mission Is Personal
Some stories become businesses. Others become missions. This one became both.
When Heath Hardin’s daughter was just a little girl, their world changed in an instant. She needed life-saving heart surgery at Monroe Carell Jr. Children's Hospital at Vanderbilt.
As a father, there are few feelings more overwhelming than watching your child fight for her life while knowing there's nothing you can do except pray and trust the incredible people caring for her.
Thanks to the doctors, nurses, surgeons, and every compassionate heart at Vanderbilt, she was given something priceless...
A future. More birthdays. More laughter. More hugs. More memories. More time.
That experience forever changed Heath.
It reminded him that every heartbeat is precious, every child deserves hope, and every act of kindness, no matter how small, has the power to change a life.
That's why What's In YOUR Heart? is about so much more than apparel.
It's about using this movement to give hope back to families who are walking the same road his family once traveled.
Our goal is to raise $1,000,000 for Monroe Carell Jr. Children's Hospital at Vanderbilt so more children can receive the life-saving care they deserve, and more parents can experience the miracle of taking their child home.
One Heart. One Gift. One Million Reasons
People often believe they have to make a big donation to make a big difference. We believe the opposite.
If every person who believes in this movement simply gives $2.22, together we can accomplish something extraordinary.
Why $2.22? Because it's not about the amount. It's about the heart behind it. When thousands of people each choose to give a little, together they create something no one could accomplish alone. One small gift becomes another child's second chance.
Another family finds hope.
Another heart keeps beating.
That's the power of people coming together.
A Global Vision
This Is Bigger Than One Shirt.
It's Bigger Than One Cause.
Every shirt tells a story.
Every story starts a conversation.
Every conversation has the power to change a life.
Today, our mission begins with supporting the incredible children and families at Monroe Carell Jr. Children's Hospital at Vanderbilt. Together, we're inviting one million people to give just $2.22. Individually, it's a small act of kindness. Together, it becomes a million-dollar impact for children who need it most.
But this is only the beginning.
Our vision is far bigger than one fundraiser.
We believe every person has a story worth sharing, every heart has something worth representing, and every culture has a voice that deserves to be seen.
Our dream is to build What's In YOUR Heart?™ into a global movement where people from every country can wear their own story, in their own language, through original artwork created just for them.
Because no matter where we live...
No matter what language we speak...
No matter what our background, beliefs, or experiences may be...
We all have a heart.
And we all have something worth sharing with the world.
Today, we're helping children.
Tomorrow, we'll inspire millions.
One heart.
One story.
One shirt.
One world.
THE Pocket Always Sits Over tHE Heart
The Pocket Story
01
tHE Pocket
Every t-shirt has one. It sits directly over the heart. A simple piece of fabric most people never notice.
02
Remove It
What if the pocket was removed? What would be revealed? What lives beneath the surface, over the heart?
03
What's Underneath
Artwork. Story. Truth. Mission. Values. What's truly inside — what is genuinely in YOUR heart — revealed for the world to see.
That single idea became tHE spark that started
What's In YOUR Heart?™
Why Every Heart Matters
The Vision
This movement was built on the belief that every culture, every language, every person carries something profound inside. Our job is to create the space for that story to be told.
Why Every Culture Matters
Every culture on Earth has its own expression of love, community, and heart. This movement celebrates that diversity and builds bridges through the one language we all share, the human heart.
Why Every Language Matters
You don't need words to understand heart. But when people speak their truth — in any language — the world becomes richer, more connected, more alive.
Why Every Person Has Something In Their Heart
No matter your background, your story, your beliefs, you carry something powerful inside. This movement creates space for every person, every organization, to share it.
The Future Vision
Corporate Heart Collections in every country. Fundraising that crosses borders. Events that unite strangers. A Wall of Hearts that maps the global movement in real time.
Now tHE Movement Begins.
Join thousands of organizations around the world who are wearing their story, sharing their truth, and living ALL HEART. LESS FACE.™