About the Movement
Who We Are & Why We Exist
A movement born from one designer's late-night epiphany. Built on the belief that every organization, every person, every culture has something worth sharing.
Our Mission
Strengthening Cultures. Inspiring Communities. Changing Lives.
A world where every organization wears their story. Where fundraising is joyful and effortless. Where community impact is visible and celebrated. Where no heart goes unheard.
Our Vision
One Global Movement. Unlimited Hearts.
To unite organizations around the world through purpose, generosity, and storytelling. To create a movement that every individual and every culture can relate to, because every heart beats the same.
Why This Mission Is Personal
Some stories become businesses. Others become missions. This one became both.
When Heath Hardin’s daughter was just a little girl, their world changed in an instant. She needed life-saving heart surgery at Monroe Carell Jr. Children's Hospital at Vanderbilt.
As a father, there are few feelings more overwhelming than watching your child fight for her life while knowing there's nothing you can do except pray and trust the incredible people caring for her.
Thanks to the doctors, nurses, surgeons, and every compassionate heart at Vanderbilt, she was given something priceless...
A future. More birthdays. More laughter. More hugs. More memories. More time.
That experience forever changed Heath.
It reminded him that every heartbeat is precious, every child deserves hope, and every act of kindness, no matter how small, has the power to change a life.
That's why What's In YOUR Heart? is about so much more than sponsorships and marketing.
It's about using this movement to give hope back to families who are walking the same road his family once traveled.
Our goal is to raise $1,000,000 for Monroe Carell Jr. Children's Hospital at Vanderbilt so more children can receive the life-saving care they deserve, and more parents can experience the miracle of taking their child home.
One Heart. One Gift. One Million Reasons
People often believe they have to make a big donation to make a big difference. We believe the opposite.
If every person who believes in this movement simply gives $2.22, together we can accomplish something extraordinary.
Why $2.22? Because it's not about the amount. It's about the heart behind it. When thousands of people each choose to give a little, together they create something no one could accomplish alone. One small gift becomes another child's second chance.
Another family finds hope.
Another heart keeps beating.
That's the power of people coming together.
A Global Vision
Bigger Than One Campaign.
It's Bigger Than One Cause.
Every campaign program tells a story.
Every story starts a conversation.
Every conversation has the power to change a life.
But this is only the beginning.
Our vision is far bigger than any one campaign or fundraiser.
We believe every person has a story worth sharing, every heart has something worth representing, and every culture has a voice that deserves to be seen.
Our dream is to build What's In YOUR Heart?™ into a global movement where people from every country can wear their own story, in their own language, through original artwork created just for them.
Because no matter where we live... No matter where we work… No matter what language we speak... No matter what our background, beliefs, or experiences may be...
We all have a heart.
And we all have something worth sharing with the world.
Today, we're helping children.
Tomorrow, we'll inspire millions.
One heart.
One story.
One shirt.
One world.
The Numbers Don't Lie
Real Impact.
Real Lives.
$847K
Raised for Children's Hospital
312
Organizations Joined
89
Corporate Sponsors
142K+
Lives Impacted
47
Events Completed
4,200
Children Helped
Heart Stories
What Organizations Are Saying
"
"What's In YOUR Heart completely transformed our annual employee appreciation event. The Heart Collection we created became a symbol of who we are as a company. Our team still wears them every week."
Sarah Mitchell
VP of People & Culture
Skyline Group
"
"As a founding sponsor, we've seen firsthand how this movement unites people around purpose. Our brand equity has grown significantly because we aligned with something truly meaningful."
Mark Roberge
Chief Marketing Officer
Pinnacle Ventures
"
"We launched a fundraiser for our school's athletics program and raised over $18,000 in three weeks. The team at What's In YOUR Heart handled everything. Absolute game changer for our community."
Marcus Thompson
Athletic Director
Franklin High School
The Future
Global Expansion Is Just Beginning.
Wholesale distribution. National fulfillment. Community partners in every major city. Heart Collections in every country. A Wall of Hearts that spans the entire world.