About the Movement

Who We Are & Why We Exist

A movement born from one designer's late-night epiphany. Built on the belief that every organization, every person, every culture has something worth sharing.

Our Mission

Strengthening Cultures. Inspiring Communities. Changing Lives.

A world where every organization wears their story. Where fundraising is joyful and effortless. Where community impact is visible and celebrated. Where no heart goes unheard.

Our Vision

One Global Movement. Unlimited Hearts.

To unite organizations around the world through purpose, generosity, and storytelling. To create a movement that every individual and every culture can relate to, because every heart beats the same.

The Numbers Don't Lie

Real Impact.
Real Lives.



$847K

Raised for Children's Hospital



312

Organizations Joined



89

Corporate Sponsors



142K+

Lives Impacted





47

Events Completed



4,200

Children Helped

Heart Stories

What Organizations Are Saying

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"What's In YOUR Heart completely transformed our annual employee appreciation event. The Heart Collection we created became a symbol of who we are as a company. Our team still wears them every week."



Sarah Mitchell
VP of People & Culture
Skyline Group

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"As a founding sponsor, we've seen firsthand how this movement unites people around purpose. Our brand equity has grown significantly because we aligned with something truly meaningful."



Mark Roberge
Chief Marketing Officer
Pinnacle Ventures

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"We launched a fundraiser for our school's athletics program and raised over $18,000 in three weeks. The team at What's In YOUR Heart handled everything. Absolute game changer for our community."



Marcus Thompson
Athletic Director
Franklin High School

The Future

Global Expansion Is Just Beginning.

Wholesale distribution. National fulfillment. Community partners in every major city. Heart Collections in every country. A Wall of Hearts that spans the entire world.